Know Your Reader and Define Scope
Sketch two or three clear personas—first-time buyers on tight budgets, seasoned DIYers, or busy families chasing durability. Name them, outline stressors, time constraints, and motivations, then tailor examples, costs, and timelines specifically to their realities.
Know Your Reader and Define Scope
Open with pains your reader actually feels: moisture behind tiles, permit confusion, or surprise lead times. Promise specific outcomes, like fewer change orders and safer installations, then deliver step-by-step clarity that aligns with those pain points.
